Businesses are taking a tougher stance in defence of their brands, according to new figures from the UK’s Intellectual Property Office (IPO) showing an increase in attempts to block rival trademark registrations.
The number of attempts by companies to prevent a rival from registering a conflicting trademark increased by 17 per cent last year to 1,775, the data showed.
Businesses with registered trademarks can try to prevent other companies from registering a conflicting, or similar sounding, mark by lodging a formal challenge to the IPO – and several high-profile international businesses have recently been successful in fending off rivals.
Luxury fashion designer Giorgio Armani attempted to stop the registration of the trademark “Benjamin Armani”, by a retailer of baby buggies, cribs, high chairs, and children’s car seats.
Syco Entertainment, Simon Cowell’s TV production company and owner of the X-Factor reality television show, also challenged a trademark application made by jewellery retailer, SGI Jewellery for the registration of the trademark “Little Mix” – the name of one of show’s winning acts.
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